Reaching your audience through channels other than social media will not only help you stand out from the crowd, it will also reinforce your online messaging making your overall marketing strategy much more effective.
I met with a potential client the other day who launched his online business very recently. It’s in a relatively new but growing sector and there are some big players in the market with huge budgets behind them, but there is room and opportunity for new entrants.
We all have that one issue on our 'To Do’ list that’s been there far too long. That one issue that just seems to get bigger every time you start to think about it so actually it’s easier to just tackle the Day Job and leave it alone.